Adam Collard Controversy: Charity Concerns for Women Adam Collard Returns to The Villa as A Love Island Warning


Trainer, gym owner, and reality celebrity Adam Collard all fall under this category. At Aurora Athletic, he is employed. He took part in Love Island Season 4 before being kicked off the island on Day 32. He’s back for season 8 of Love Island, where he’ll try to find love once more.


The Love Island competitors need support, and Women’s Aid is requesting that ITV make that happen. During this time, Adam Collard, a former contender, is visiting the villa. His behaviour toward another competitor Rosie Williams during the 2018 series drew criticism from the charity and some viewers, who said it amounted to “gaslighting.”

Making someone doubt their own judgement is referred to as gaslighting, and the word originates from the 1938 play Gas Light. The charity is now requesting that the broadcaster acknowledge the seriousness of the situation after it produced the comprehensive duty of care guidelines.

adam collard controversy

Women’s Aid stated to Sky News: “Adam’s abhorrent behaviour, which included gaslighting and emotional abuse, was rightfully called out by Rosie during the 2018 season of Love Island. “Given that Adam has been asked to return to the programme, we hope that ITV recognises how important this issue is and that it must be learned from.

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“We know how much of an impact Love Island has because it is viewed by many young people. In order to ensure that competitors receive ongoing support, producers must step in if any relationships turn toxic or abusive.”

Due to the deaths of prior contestants Sophie Gradon and Mike Thalassitis in 2018 and 2019, the ITV2 dating programme has previously received negative coverage and has been questioned about its duty of care to competitors.

In February 2020, at the age of 40, the former host of the programme Caroline Flack committed suicide

ITV stated that candidates would now receive training on the effects of social media and “how to handle potential hostility” in addition to a minimum of eight therapy sessions after the show last summer, just before it returned. Additionally, they receive guidance on how to manage their finances and find counsel for media appearances and public speaking.

One of the most contentious competitors on Love Island is Collard, 26. The former personal trainer from Newcastle, who entered the villa with a string of girlfriends, was criticised for his smile while Rosie sobbed after their breakup. “Clear warning indicators in Adam’s behaviour” were highlighted in a statement made at the time by Katie Ghose, the chief executive of Women’s Aid at the time.

She claimed Rosie had “called out Adam’s unacceptable behaviour on the show” and urged viewers to join her in “recognising unhealthy behaviour in relationships and speaking out against all types of domestic abuse – emotional as well as physical.”

Collard claims his return to the Mallorcan mansion as a bombshell contender will “ruffle a few feathers.” On Monday night, he came back into the show.

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The Profession of Adam Collard

The eighth season of Love Island, which premieres on ITV2 and ITVHub on June 6, 2022, at 9 p.m., stars Adam Collard, a popular British private coach, social media personality, and mannequin. Adam Collard is well-known for his social media presence, beautiful looks, and overall health. On social media, Adam Collard has a large fan base. Adam Collard regularly works out at the gym and oversees the Aurora Athletic gymnasium, where he charges £700 for 20 sessions of one-on-one instruction.

Before this, Adam Collard took part in Love Island Season 4, where he joined the villa on Day 1 and left the island on Day 32, which is currently in 2022. The bombshell Adam Collard returned to Love Island in 2022 with a burning desire to find his true love. The Love Island show was something Adam Collard had to be a part of, and he had to find her genuine love. On July 11, 2022, Adam Collard checked into his villa on Love Island 2022. Adam Collard is a brand ambassador for a number of companies, and he is well-known on Instagram and numerous social media platforms where he shares videos about his daily routine, way of life, and fashion.

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